GEMFor brands, media and agencies
The marketplace for authentic everyday footage
Real moments filmed by real people, not influencers and not stock actors: home cooking, beaches, markets, bushwalks, city streets and quiet everyday scenes from Australia, the UK and the US. Every clip is original, consent-checked and owned by GEM, so licensing is simple.
The library
What we have now
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Commission new footage
Need something specific?
Tourism
"20 authentic Sydney beach videos", "a summer of Tasmanian markets". Filmed by locals, not crews.
Food brands
"30 real home cooking videos using our product", family kitchens, real recipes.
Media and publishers
B-roll of everyday life, weather, cities and seasons, licensed for editorial or commercial use.
Agencies
Authentic, non-influencer content for campaigns and social, at scale.
We brief our creator community, review every clip for quality and consent, and deliver edited or raw footage with a licence that fits your use.